Word Press makes it easy to create websites. Word Press is a popular CMS that allows marketers to manage and publish SEO-friendly content. But, a Word Press website won’t guarantee page one rankings. The best themes, plugins, and features won’t guarantee a website will rank high in search engines. Word Press websites are no exception. They require an effective SEO strategy.
This blog will discuss the best ways to build an SEO strategy for Word Press websites. This blog will help you to build a Word Press SEO strategy that works for your business.
Word Press SEO Strategies Everybody Should Know About
SEO strategies from web marketing company Denver are required for any Word Press website. Below are some of the most common Word Press SEO strategies:
1. SEO-Friendly Word Press Theme
While a theme should not be considered the most beautiful, it is what most people choose to use. It is important to note that a Word Press theme that is SEO-friendly should be chosen by business owners. The perfect SEO theme should include:
The theme should be either a standard layout or simple, making it easy for users to navigate.
Responsive Word Press themes enhance the user experience. This should be taken into consideration when selecting a Word Press theme.
Clean code that has fewer Javascript and CSS files will speed up the crawling of search engines and reduce page loading time. This trait should be considered when choosing a Word Press theme.
2. Select Your Favorite Domain
Two ways can a domain be chosen. One is by using www. The second is to use everything but www. While WWW was the standard for creating websites, it is no longer the case. This is because SEO benefits are not available regardless of whether the web site’s URL is www or non-www.
A www website is preferred for larger businesses. A www website can redirect traffic to your site for failover.
3. Say Yes To Breadcrumbs
Breadcrumbs can be found under the navigation bar or at the top of websites. Installing breadcrumbs on a business site with a Yoast SEO plugin should take no more than five minutes. These steps will help you install breadcrumbs.
Yoast SEO and Search Appearance: Move to Yoast
Simply go to Breadcrumbs and click on Enabled.
Breadcrumbs can make any website rank higher because it improves the website’s navigation. Breadcrumbs are crucial for user-friendly navigation. Breadcrumbs are a way to encourage users to return to the site after they leave the page. They also help reduce bounce rates. This is a great SEO tip.
4. Choose SEO-Friendly Plugins
One plugin does not fit all businesses. The right plugins are essential. Overloaded plugins can cause a Word Press website to be slow and unresponsive. Multiple plugins can cause code bloat, nonsemantic codes, and heavy markup. This can severely reduce page speed, which can negatively impact user experience. This can make the website less user-friendly and less SEO-friendly.
A plugin for Word Press should be easy to use and serve its purpose. It should make the website easier to use and improve the overall SEO performance.
5. Use Your Robots.Txt Files To Remove Pages
An unorganized robots.txt can cause serious damage to the website’s technical aspects. Many marketers aren’t familiar with the basics of robots.txt files.
Robots.txt will make it easier for search engines to index your site. When creating a robots.txt file, it is important to carefully select the disallow sections. Experts advise that the robots.txt files should not be used to tell the bots how to crawl the site. The robots.txt should contain some pages you need to be aware of:
- Thank you pages
- Login pages and any page with admin access.
- Categories
- Archive
- Tags
